What Is Email Marketing? Advantages and Disadvantages Explained
In today’s competitive online world, businesses are constantly searching for effective ways to connect with their audience. Among various digital strategies, email marketing remains one of the most powerful and cost-effective tools. Whether you are running a startup, an e-commerce store, or a service-based company, email marketing can help you build relationships, increase sales, and strengthen brand loyalty. In this blog, we will explore what is email marketing , its importance, and clearly explain the advantages and disadvantages of email marketing , while connecting it with digital marketing, social media marketing, and web design and development . What Is Email Marketing? Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, services, offers, or content. These emails may include newsletters, promotional offers, product updates, event invitations, or personalized messages. Email marketing is a core part of digital...